Facebook

Global Users: 1 871 000 000


New Features

Facebook is retiring some uncommon boosted post options 15.09.2017

Facebook is removing the ability to boost some of the rarely used post types. This will allow Facebook to focus and improve their most effective ad products. The list includes for example boosting share of products from shops and page sharing a shop, then boosting the story. Read the whole list of retired post types here.

New controls and capabilities for branded content marketers 14.08.2017

By working together with trusted influencers and content creators, an advertiser or marketer can have more options to get their product in front of your target audience. Now Facebook has added two new features that will help advertisers to connect with influencers even further.

Boost posts by creators other than you

Previously, marketers could only boost an influencer’s post by sharing it first. Now Facebook is adding the ability to directly boost the post as it appears on the creator’s Page.

Marketers get more control over branded content tags

Also in order to ensure their affiliations are properly represented, marketers can now choose to authorise which creators can tag them in a branded content post in their Page Insights.

Read the details of the update here

Updates to buying in-stream video adverts on Facebook and Audience Network 17.08.2017

With the update you can now choose, whether you want your clip to appear on Facebook, on Audience Network or in both. With in-stream video ads on Audience Network, your ads can also now be placed pre-roll and mid-roll on specific apps and websites.

Read more here

Facebook is rolling out rounded page profile pictures on more profiles

This feature was spotted already in August already, but now the roll-out is expanding. Facebook states the update by writing: “We’re always working to make Facebook a more engaging place, and we hope this change leads to more conversations with the people you want to reach. We’ve been testing design updates in News Feed and have seen encouraging results and feedback from this design update.”

Read more from the source

Facebook is testing a new enhancement that incorporates Instagram Stories on Facebook

Not long ago Facebook launched it’s version of Stories on its desktop platform. While users can still continue to use this feature, Facebook is simultaneously testing a new enhancement we’re users of Instagram are able to share their Stories directly to Facebook via Instagram.

Read more here

WhatsApp is testing a new business messaging tool

The tests are an important signal on how WhatsApp is planning to make money with its service. The tests are being conducted with a handful of companies and one potential revenue source would be to charge businesses that want to contact customers on WhatsApp.

Read more here

Image

  • Text: max 90 (longer texts might get cut off in smaller screens)
  • The image should not have more than 20 % of text or it might affect the reach.
  • More info

Link post

  • Image size: 1 200 x 628 pixels
  • Aspect ratio: 1.9:1
  • Text: max 90 characters (longer texts might get cut off in smaller screens)
  • Headline: max 25 characters
  • Link description: max 30 characters
  • The image should not have more than 20 % of text or it might affect the reach.
  • More info

Photo Carousel

  • Recommended image size: 600 x 600 pixels
  • Aspect ratio: 1:1
  • Text: max 90 characters (longer texts might get cut off in smaller screens)
  • Headline: max 40 characters
  • Link description: max 20 characters
  • The image should not have more than 20 % of text or it might affect the reach.
  • More info

Photo Carousel (with Links to Website)

  • Recommended image size: 1080 x 1080 pixels
  • Image ratio: 1:1
  • Text: 90 characters (longer texts might get cut off in smaller screens)
  • Headline: 40 characters
  • Link description: 20 characters
  • Your image should not have more than 20 % of text or it might affect the reach.
  • More info

Video Carousel (with Links to Website)

  • Text: 90 characters (longer texts might get cut off in smaller screens)
  • Headline: 25 Characters
  • News Feed description: 30 characters
  • Aspect Ratio: 16:9 or 1:1
  • Video: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan
  • Format: .mp4 container ideally with leading moov atom, no edit lists
  • Audio: Stereo AAC audio compression, 128kbps + preferred
  • More info

Canvas Facebook-Feed Image

  • Recommended image size: 1 200 x 628 pixels
  • Aspect ratio: 1.9:1
  • Text: max 90 characters (longer texts might get cut off in smaller screens)
  • Headline: max 45 characters
  • The image should not have more than 20 % of text or it might affect the reach.
  • Canvas planning guide
  • More info

Canvas Facebook-Feed Video

  • Text: max 90 characters (longer texts might get cut off in smaller screens)
  • Headline: max 25 characters
  • Canvas description: max 30 characters
  • Aspect ratio: 16:9 or 1:1
  • Video: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan
  • Audio: Stereo AAC audio compression, 128kbps + preferred
  • More info

Twitter

Global Users: 317 000 000


New Features

Twitter Character Limit Updated 26.09.2017

Trying to cram your thoughts in a single 140 character tweet is hard. And that’s why Twitter is going to try out a longer limit, 280 characters for you to express yourself.

Read more here

Russian Interference in 2016 US Election, Bots, & Misinformation 28.09.2017

Twitter is also doing its best to  to combat bots and networks of manipulation on Twitter.
Apparently, some malicious bots and misinformation networks on Twitter may have been used in the context of the 2016 U.S. Presidential elections. Twitter states “Of the roughly 450 accounts that Facebook recently shared as a part of their review, we concluded that 22 had corresponding accounts on Twitter. All of those identified accounts had already been or immediately were suspended from Twitter for breaking our rules, most for violating our prohibitions against spam.”

Read more here

Profile Picture

  • 400 x 400 pixels
  • Aspect ratio: 1:1
  • Picture formats: .jpg, .png, .gif

Header Photo

  • 1500 x 500 pixels
  • Aspect ratio: 3:1
  • Form: .jpg, .png, .gif
  • Size ≤ 5MB

Timeline Photo

  • Max 4 pictures in one tweet
  • Aspect ratio: 2:1
  • Picture formats: JPG, PNG, GIF, WEBP
  • Size ≤ 5 MB

Native Video

  • Duration: ≤ 140 seconds
  • Desktop: MP4, H264 format, AAC audio

Image Card

  • Tweet copy: 116 characters (image uses 24 characters)
  • File type: PNG or JPEG
  • Image width/height:
    • Desktop: Min width of 600 pixels. Any height is acceptable.
    • Mobile: Min size of 600 x 335 pixels.
  • Aspect ratio: Between 2:1 and 1:1 aspect ratio on desktop, 16:9 on mobile. Otherwise cropped.

Multi-Image Card

  • Tweet copy: 116 characters (image uses 24 characters)
  • File type: PNG or JPEG
  • Image width/height:
    • Desktop: Min size of 600 x 600.
    • Mobile: Min size of 600 x 335 pixels.
  • Aspect ratio
    • Desktop: 1:1
    • Mobile:
      • Two images: 7:8 aspect ratio, otherwise cropped.
      • Three images: One image must have a 7:8 aspect ratio; the other two images must have a 4:7 aspect ratio, otherwise cropped.
      • Four images: 2:1 aspect ratio or they’ll be cropped.

Promoted Video Tweet

  • Tweet copy: 116 characters (image uses 24 characters)
  • Title (under video): 70 characters
  • Description (under video): 200 characters
  • File type: MP4 or MOV
  • File size: No limit, but recommend under 1gb
  • Max time: 10 minutes

GIF

  • Tweet copy: 116 characters (image uses 24 characters)
  • Image width/height:
    • Desktop: Min width of 600 pixels. Any height is acceptable.
    • Mobile: Min size of 600 x 335 pixels.
  • Aspect ratio: Between 2:1 and 1:1 aspect ratio on desktop, 16:9 on mobile. Otherwise cropped.

Image App Card

  • Deeplink: used to drive users to specific parts inside the app if the app is already installed (optional)
  • Tweet copy: 116 characters (image uses 24 characters)
  • Headline: Automatically populated from App store
  • Price: Automatically populated from App store
  • Image size: Min size of 800 x 320 pixels (max 3 MB)
  • Aspect ratio: 2.5:1
  • Call to Action: Install, Open, Order, Play, Shop, Connect or Book

Video App Card

  • Tweet copy: 116 characters (image uses 24 characters)
  • Title (under video): 70 characters
  • Description (under video): 200 characters
  • Call To Action: Install, Open, Order, Play, Shop, Connect or Book.
  • File type: MP4 or MOV
  • File size: No limit, but recommend under 1gb

Basic App Card

  • App card description: 100 characters
  • Tweet copy: 116 characters (image uses 24 characters)
  • Custom icon image size: Min: 144 x 144 pixels. Aspect ratio: 1:1

Instagram

Global Users: 600 000 000


New Features

Polls Have Been Introduced to Instagram 03.10.2017

Polls can now be attached to the Stories feature. The interactive sticker lets you to write out your own question, customize the poll choices, and share a two-option poll right in your story.

Read more here

New tools for Instagram’s commitment to Safety and Kindness 26.09.2017

People at Instagram want to keep the platform a safe place for everyone and are therefore introducing a couple of features to ensure that.

Comment Controls

Already available, this feature let’s you choose who can comment on your posts on a public account. You can choose to let everyone, people you follow or only your followers comment your posts. Also you can block other accounts from commenting on your posts, whether your account is public or private.

Earlier in June, Instagram launched a filter to block certain offensive comments in English and now the filter will also be available in Arabic, French, German and Portuguese.

Anonymous Reporting for Live Video

You can now anonymously report a live video, if you see someone going through a difficult time or in need of support during a live broadcast. The broadcaster will then see a message offering them help with options to talk to a helpline, reach out to a friend or get some other tips and support. Instagram has teams working 24/7 around the world to respond.

Read more here

Instagram Stories for Desktop 31.08.2017

Stories, that has long been a mobile-only feature, will soon be available for desktop and web versions of Instagram. The roll-out of the feature has already started.

Read more here

Image

  • Image size: 1080 pixels wide
  • Image description: only text, recommendation 125 characters, max 2200
  • Aspect ratio: horizontal (1,91:1), square (1:1), vertical (4:5)
  • Min resolution: 600 x 315 pixels (1,91:1, horizontal) / 600 x 600 pixels (1:1 square) / 600 x 750 pixels (4:5 vertical)
  • Max resolution: 1936 x 1936 pixels
  • Format: .jpg tai .png.
  • Max size: 30 Mt.
  • The picture should contain as little text as possible

Video

  • Min resolution: 600 x 315 pixels (1.91:1 landscape) / 600 x 600 pixels (1:1 square) / 600 x 750 pixels (4:5 vertical)
  • Aspect Ratio: horizontal (1,91:1), square (1:1), vertical (4:5)
  • Video: H.264 compression, high profile preferred, square pixels, fixed frame rate, progressive scan
  • Format: .mp4 container ideally with leading mov atom, no edit lists
  • Audio: Stereo AAC audio compression, 128kbps + preferred
  • Caption: Text only, 125 characters recommended, max 2200
  • Max length: 60 seconds
  • Max size: 4 Gt.

Photo Carousel

  • Image size: 1080 x 1080 pixels
  • Image ratio: 1:1
  • Caption: recommended 125, max 2200 characters
  • Number of cards: 2 – 10
  • File type: .jpg or .png
  • Max size: 30MB per image
  • Your image should include minimal text. The amount of text can affect the reach.

Video Carousel

  • Aspect Ratio: 1:1. Matching aspect ratio for thumbnail.
  • File type: .mp4, max size 4GB
  • Video: H.264 compression, high profile preferred, square pixels, fixed frame rate, progressive scan
  • Audio: Stereo AAC audio compression, 128kbps + preferred
  • Caption: recommended 125, max 2200 characters
  • Number of cards: 2 – 10
  • Resolution: min 600 x 600 pixels, max 1080 x 1080 pixels
  • Length: 3 – 60 seconds
  • Frame rate: 30fps max
  • Bitrate: No limit with < 1 GB file with two pass encoding. Otherwise 8 mbps for 1080p and 4 mbps for 720p.

 

LinkedIn

Global Users: 106 000 000


New Features

Updates to Recruiting Tools 01.09.2017

With a click of a button, job searchers can now share their profile, email, and phone number with the recruiting team of a company they are interested in. Recruiters are also now able to tailor personalized content to attract talents.

Updates to Adverts Reporting 22.06.2017

LinkedIn adverts reporting can now be broken down by company. You can filter your campaign performance by individual companies to see how members from different employers are engaging with your ads.

Read more here

LinkedIn Audience Network 06.09.2017

LinkedIn Audience Network let’s you to reach even more professionals with your Sponsored Content campaigns. You can choose the categories of third-party apps and sites where you want your ad to appear and upload block lists for specific sites where you do not want your ad to appear. The performance reports for the Audience Network are also available separately, so you will be able to compare the network performance to your onsite performance.

Targeting Students with Job Title Targeting

When targeting people with their job titles, student -related titles now include also LinkedIn members who have a school listed in their education that they’re presently attending. Previously the the title only included LinkedIn members who had listed “student” as their current job position.

Read more here

Company Logo

  • Image size: 300 x 300 pixels
  • Format: .jpg, .png, .gif

Cover Image

  • Image size: 1536 x 768 pixels
  • Format: .jpg, .jpeg, .png, .gif

Sponsored Content

  • Image size: 1200 x 627 pixels
  • Aspect ratio: 1.91:1
  • Format: .jpg, .jpeg, .png, .gif
  • Introduction text: 150 characters
  • Title: 70 characters
  • Description (only desktop): 100

Horizontal Text Ad

  • Image size: 50 x 50 pixels
  • Aspect ratio: 1:1
  • Format: .jpg, .jpeg, .png, .gif
  • Title: 25 characters
  • Description: 75 characters

Long Text Ad

  • No image
  • Title: 25 characters
  • Description: 75 characters

Square Text Ad

  • Image size: 50 x 50 pixels
  • Aspect ratio: 1:1
  • Format: .jpg, .jpeg, .png, .gif
  • Title: 21 characters
  • Description: 75 characters

Tall Text Ad

  • Image size: 50 x 50 pixels
  • Aspect ratio: 1:1
  • Format: .jpg, .jpeg, .png, .gif
  • Title: 25 characters
  • Description: 75 characters